Spent Here, Stays Here

The money that you spend at select food booths, parking your car and more during the Rodeo and other events at the Salinas Sports Complex stays right here in Monterey County. Every year, California Rodeo Inc. provides opportunities for more than $900,000 to be earned by local non-profit organizations and community associations, all made possible through your generous contributions. In 2026, the total was $919,056.23 - the largest annual amount to date!

We also give back to Western industry groups that might be outside of the county, including the Justin Cowboy Crisis Fund, the California Circuit Finals, and the Women's Professional Rodeo Association (WPRA) circuit.