Press Release

03/25/2014

Crown Royal has been a loyal sponsor of the California Rodeo for the past several years. Each year the Rodeo Association works with Crown Royal to host a whisky tasting prior to kicking off the Rodeo activities and this year, that tasting will take place on Friday April 25th in the Rodeo Room at the Salinas Sports Complex at 1034 N. Main Street in Salinas. The evening will include an informal presentation from Senior Master of Whisky Steve Beal, an appearance by the Crown Royal Girls, a rib-eye steak dinner provided by The Grower’s Pub, a hosted bar, music and more.

There will be two formats for tasting options: a VIP Tasting for $100 and a General Tasting for $50 per person. The intimate VIP tasting with Steve Beal will take place in the Past President’s Room (next door to the Rodeo Room) for a maximum of 10 patrons and will include 6 Crown Royal blends: Crown Royal, Crown Black, Crown Maple, Crown Reserve, Crown Royal XO and the now extremely rare Cask 16. The VIP tasting is from 6-7 pm and includes appetizers and small bites; when it is over attendees can join the General Tasting next door for a full dinner and the rest of the festivities.

The General Tasting will be held from 6:30-9:00pm and the ticket price is $50 which includes a full dinner, dessert, hosted bar, music, whisky tasting and a chance to learn from a true whisky expert. The Crown Royal blends that will be served at the General Tasting include Crown Royal, Crown Royal Reserve, Crown Black, Crown Maple and Crown Royal XO. Each attendee will be eligible to win door prizes given throughout the evening. There will also be a ‘Royal Remix’ cocktail making challenge for 4 contestants to taste a signature cocktail and attempt to replicate it with the winner receiving a special prize to be announced that night. You can sign up for the contest before the event by calling Victoria Rossi at 831-775-3109.

To reserve your seat (tickets will not be mailed to you), please call 831-775-3100 between 9am and 5pm with your credit card information ready. You can also register and pay online at http://www.carodeo.com/events_detail.aspx?id=125.

About the California Rodeo Salinas

The California Rodeo Salinas will take place July 17-20, 2014. The California Rodeo Association is a not-for-profit organization that strives to preserve and promote the traditions of the California Rodeo Salinas and the West. We support the community and other non-profit organizations through the staging of the annual California Rodeo Salinas and other year round operations of the Salinas Sports Complex. Through donation of our facility, vending and fundraising opportunities during Rodeo and other events, the California Rodeo Association returns over $350,000 annually to local non-profits. For more information about the California Rodeo Salinas, log on to www.CARodeo.com or call the California Rodeo Office at 831-775.3100. ‘Like’ the California Rodeo on Facebook at www.facebook.com/CARodeoSalinas or follow us on twitter @CaliforniaRodeo for updates, photos and more.